Cheers to Developing Your EVP

Cheers to Developing Your EVP While we dont condone drinking alcohol while youre working especially if driving or operating machinery, theres nothing better than enjoying a cold beer after a hard day at work. If youve ever wanted to know how a beer company attracts its talent, apart from people who obviously love beer, well this week weve been speaking to a company from Camden Town, North London, who can tell us that and more. Claire Anderson is Head of People at Camden Town Brewery and she tells us how the company has been using the citys history and its culture and found they have had a significant influence on the way they do Employer Branding and EVP. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  Apple Podcasts,  Spotify,  Stitcher  or  Soundcloud. In this episode you’ll learn: • Why you dont have to love beer to work for a brewery • What their biggest challenges are when it comes to recruiting staff for an alcohol-based company • Why they have to constantly look outside of the box • Passion is key when it comes to working in a brewery • All about Do the right thing and what it means You can connect with Claire here.

What Recruiters Really Want to See on Your Resume [INFOGRAPHIC]

What Recruiters Really Want to See on Your Resume [INFOGRAPHIC] Have you been meaning to update your resume? Even if youre not actively job hunting right now, it never hurts to post a current version and see what kind of response you get from recruiters. And if youre going to put in the effort to update it, you may as well incorporate the top items recruiters  want to see. Take a look at this infographic from top job site, Reed,  to  discover the current dos and donts.

7 Strategies to Attract Passive Candidates

7 Strategies to Attract Passive Candidates Finding the right people to fill positions can be hard. An online application process may be more convenient for you, but it also opens you up to a flood of applications that you have to wade through to separate the possible from the laughable, and that takes a ton of time. It is highly probable that the people you want are not even applying for the job. These are “passive” candidates, and they actually comprise 75% of the workforce. However, since passive candidates exert very little to no effort to find employment, they can be much tougher to identify. You may be thinking that if they aren’t applying for jobs then they must not be interested in one. That is not always true. Many talented people are currently employed, but may still be interested in considering other work if the right one comes along. This type of recruit, if successful, is more likely to stay with the organization because they have no actual need for employment. Accepting the position is from choice, not necessity. If you focus on attracting this kind of applicant, you can save a lot of time and resources in vetting and retaining them. The goal then is to find people who are not putting themselves out there, and successfully engage their interest in working with you. Check out these seven strategies for how to attract passive candidates. 1. Put the company out there If your company is off the grid, chances are your potential passive candidates have never heard of it, so it is important to establish an online presence so they can connect. Recruitment is just one type of conversion. If you think of it in that manner, then you know you need to use search engine optimization or SEO techniques to establish the company’s presence online. Share interesting things about the company on the website, and post engaging content on social media such as LinkedIn and Twitter. People will get to know about the company as more than a name and a logo, and will be able to relate more personally with the brand.   Over time, the audience will become familiar with the company, so when you are ready to start hiring, they already know all about you. Taking a personal approach in your online engagement establishes the company as a desirable place to work. Make sure you have a call to action on the company website and posts so your audience knows when you are actively recruiting. 2. Engage with potential candidates on LinkedIn LinkedIn is peculiarly situated for providing a gold mine of qualified passive candidates. Since it is a profession-oriented platform, most profiles will include pertinent information for inquiring recruiter minds, and some will even include links to their online portfolios (if any). You can use built-in tools such as LinkedIn Recruiter to make a targeted search for you, and if you find candidates you like, it is perfectly acceptable to reach out to these individuals and invite them to apply for open positions. As a bonus, it will boost the ego of the candidates to be picked out from the crowd, and make them have fuzzy warm feelings about your company. 3. Participate in live events Connecting online is one thing; face-to-face meetings are another. When you have a chance to meet potential candidates in person, you should grab it. You can join or sponsor trade shows or other networking event and highlight how great it would be to work with your company. You can also host an informal get-together and invite your top picks to your office. Give them a tour and a short presentation so they can see the culture for themselves. 4. Tap your employees The best proof of the pudding when it comes to recruiting new talent is your employees. If you create an appealing working environment for your current employees, you can easily encourage them to spread the word on their personal networks.   Treat them well so people they know will want to be a part of it as well. To encourage them to recruit for you actively, establish a referral program that gives monetary incentives for each successful hire. They will not hesitate to recruit if they know how great it is to work for you. 5. Tap your network “It’s who you know” has gotten a lot of flak, but there is nothing wrong with going to inviting people from your personal network to join your company. In fact, this is the go-to for many companies since time immemorial, and it still works. You may not be able to get the people you want at first, especially if they are happy in their current positions, but it does not hurt to let them know there are positions you need to fill. It may take some time, but you are assured that the people you do get will be well-qualified for the job.   At the very least, the people you know will know other people whom they may want to recommend for a position. 6. Wait for the right moment It can be frustrating to connect with the ideal candidates for a position only to find they are not quite ready to change jobs, or they are in the middle of their dissertation. However, do not throw in the towel just yet. Keep these people on an active list, and connect with them regularly to get updates on their situation.  Sometimes, it is just a matter of timing. If you are still around by the time they are ready for you, then you will be on the top of their list as well. Better yet, cultivate relationships with qualified candidates before openings occur, so you have a bank to draw from when the need arises. It may be months, or even years down the road, but when the time comes, you are ready. 7. Market the company Google is the gold standard for employers because it puts a premium on employee well-being.   This is common knowledge because Google has made a point of marketing the company as such. You can do the same by using employer-branding techniques. Position your company as the best workplace for your particular niche by emphasizing what sets you apart from other companies. It could be flexible work hours, extensive employee benefits, stock options, high compensations, and so on. Establish a unique feature of your company that makes it a desirable place to work, and send the message through your website, social networks, and events. Even if you are not actively recruiting, it pays to spread the word. It is even better if you manage to make it on a top list or other independent review article that puts you in a positive light. Potential candidates are likely to do some research before they decide to get onboard, so you want to make sure your branding is exemplary. About the author: Laura Buckler is a content writer for essay service specializing in providing website and social media copy for recruiting companies, and has first-hand experience of the power of a positive online reputation.

What to Do With Your Brand When in Transition - Personal Branding Blog - Stand Out In Your Career

What to Do With Your Brand When in Transition - Personal Branding Blog - Stand Out In Your Career You are a successful professional, known as an expert in your field, and valued in your circles of colleagues and partners. Your brand is solid. But now you’re up to something new. Maybe you’ve gone from being an engineer to being a training consultant, from working in a public school system in Europe to working for a corporation in the U.S, or perhaps from being an employee to being an entrepreneur. I’ve been through all of these and here are some lessons I’ve learned on the way. What to do with your brand when you are in transition? Acknowledge the evolution Change is all around us â€" in nature, in families, and definitely in businesses. As we gain new experiences, we discover new possibilities, we try different approaches, and we evolve based on our internal and external forces. When you know that you are in transition, face it. See it for what it is. See it as a natural part of life. Tell others Let people know what’s happening. Do you remember the transition from The Bon Marche through Bon-Macy’s to Macy’s? We all knew it was happening and it allowed us to adjust to the change. You don’t have to have it all figured out, but letting your network of supporters know that you’re changing your focus/title/status/address/field of expertise, etc., will allow them to adjust with you to your transition. Also, your network will be able to support you in the change and perhaps connect you to new people who’ve been through a similar transition or landed successfully where you are trying to get. Bridge the past with the future You know that your change is not random. It most likely has something to do with your past experiences. Make sure you communicate that message. Maybe you’ve realized what the common denominator behind all the tasks you liked to do and now you want to give it your full focus. Or perhaps you clearly see that the dream you had early on never died and intensified while you were growing your career further and further away from it. There is a story that makes sense for you. Communicating that story will help others understand that this is still you, just evolving. Adjust your network When you change your address, you change your neighbors. Similarly, when you transition, you have to expect that you won’t be around certain people any more. Plan for it. Make sure you can still keep in touch with your connections. Nothing happens in isolation and people in your life helped you succeed so far. Don’t forget about them. At the same time, as you are entering a new world, look around for new contacts. See it more as an enrichment of your network rather than a replacement. You may be hesitant about big changes, especially if you have a well-established brand. If you learn how to handle your brand transitions well, you’ll be open to an ongoing evolution. That will make you flexible, and therefore stronger in the face of ever-changing reality. Author: Henrieta Riesco is a founder of  Intentional Career. She is all about meaningful conversation to empower professionals on their career journey. After experiences like being a teacher and a corporate trainer in Slovakia, or a customer advocate and a training consultant for  10+ years at Microsoft, she is comfortable with calling herself a Career Coach. You can follow Henrieta via  Twitter, or via  her blog.

Writing Objective Statement For Resume

Writing Objective Statement For ResumeIf you are looking for a way to help get your resume noticed, you may want to consider adding a writing objective statement to it. A writing objective simply says what you hope the reader of your resume will find in it. It is an extra paragraph that should be included with your resume.Writing an objective can also help boost your self-confidence because you can make it as personal as you want. To make it more personal, write it from the perspective of someone who knows you and your accomplishments. Your love interest, your boss, or other people you know would be the best people to use as your writing objective.Of course, you do not have to share anything that you have written. You can use a writing objective to focus on your personality instead of your education, work experience, or any other aspect of your life. You can even mention your activities like going to parties, social events, and sporting events.When using a writing objective, you can leave some sections blank if you do not feel like sharing something. Your goal is to include everything that is worth writing about. You should also be clear about how much time you have available for each section. You should also be sure that you do not omit any of the sections.Remember that the purpose of the statement is to outline your personal goals. The objective will tell the reader why you want to get the job. It should not contain any specific job duties that you can not do at all.You can include a personal objective statement for resume when your interviewers are looking for reasons to hire you. You can also use the statement if you are applying for another job. You do not want to tell the new employer that you only had a job at this company because they gave you the position. You also do not want to show up at a new place of employment and tell them that your boss told you to take a sick day.Your writing objective is really only telling the interviewer's one thing: the re al reason you want the job. You should include details about what your qualifications are and what it is that you hope to get out of the interview. You should include all of the details that are required by law when applying for a job. You should also be clear about what you need to have done in order to get the job.When you write the writing objective for resume, you do not have to focus on what you want. You should only tell the interviewers that you want the job. However, you should also be able to state what you want in your resume. You can even include a few examples of positions that you would like to apply for.

Water Hacks Stay Hydrated Healthy With these Tips! [Infographic]

Water Hacks Stay Hydrated Healthy With these Tips! [Infographic] In this infographic we explore the many health benefits of water. Do you regularly suffer from headaches and fatigue? Oftentimes what many of us regard as the effects of a hard day at work are actually symptoms of dehydration. Despite the fact that many countries have more access to clean drinking water than ever before, a shockingly high amount of people fail to drink enough water in order to maintain healthy hydration levels. On average, we lose 2.6 litres of water every single day through by breathing, sweating, and digesting. Therefore, it’s important to replenish our water levels throughout the day to stay healthy. Failing to keep on top of this can result in fatigue, headaches and dizziness. What’s more, research has also revealed that water is important for performance. In fact, we only need to be dehydrated by about 1 2% dehydration for our cognitive performance and motor function to suffer and this can have a negative impact on our energy levels, mood, and attention. Study after study has highlighted the integral role played by water as part of maintaining a healthy lifestyle. Drinking water aids our blood circulation, regulates body temperature and keeps joints moving. It also keeps us looking good by giving the skin a beautiful glow. If you are concerned about your water intake and would like to learn more about how to stay hydrated throughout the day, why not check out this great infographic from Study Medicine Europe. It includes lots of easy “water hacks” and features some handy information about the importance of drinking water. Read the infographic below to find out more ways to stay healthy, happy and hydrated.

Matching Communications

Matching Communications 2 Flares 2 Flares AJ Kulatunga is a young entrepreneur who runs BLKMGK ICT a technology coaching firm and Dream,Build,Inspire,Lead! a project that aims to protect the dreams of cool young people all around the world and turn them into reality. After completing an IT Consulting degree in the middle of the dot com bust, AJ found it nearly impossible to find a job. Rising above the odds by using the Dream,Build,Inspire,Lead! philosophy he managed to land an amazing consulting job during a global downturn and started turning his dreams into reality. Visit http://www.dreambuildinspirelead.com to hear his story or http://www.blkmgk.com.au to see BLKMGK in  action. Have you ever been in a shop where the sales person comes up and starts telling you all about the product and how great it is but you’re just not interested? This usually happens when there is a mismatch in communication between the sales person and you. If you are trying to communicate something to someone else then you should be able to tailor your message and deliver it in such a way that will be understood. This is a fundamental skill to master for job seekers yet not many people are aware of it. A Sale is Always Made As highlighted in the Vin Diesel film Boiler Room, in life a sale is always being made. Either you are selling someone on a reason for doing something or they are selling you on a reason why they shouldn’t. The best way to give you a chance at getting a great job is to match your entire communications strategy with your target organisation. Don’t Just Tailor Your Resume Most people tend to tailor their resume for each individual job which is fantastic but don’t forget to tailor it for the organisation as well. If you are really interested in working at a company start by learning how that company operates. Do enough research on the company and its people and start to think about the sort of person they would want working there and then match everything you do with that organisation including your resume, interview and all correspondence and communication with that organisation. This is where I see a lot of cool young people fail because they think after they have graduated they will easily get a job simply because they have qualifications, fantastic experience and are available for work immediately. It doesn’t work like that. You’ll come across as not being the right fit for the organisation or worse yet, a really annoying salesperson! Give Yourself the Best Possible Chance As job seeker you want to give yourself the best possible chance at getting a great job so you need to start matching your communications with potential employers. I know this takes a lot of time and effort but if you’re not willing to put in the hard yards in getting a job in the first place, how long do you think you will survive in a professional position? Perhaps a casual career would be better for you. 5 Golden Rules of Matching Communications 1. Research the organisation and its people. Find out their mission and their values and look at how they communicate with the rest of the world. What words and phrases do they use? If possible take a visit to the company and see how their employees dress. Research the company on Twitter to see if their employees are online. Connect with these people to give you greater insight. 2. Armed with this information, match your resume to the organisation by tailoring it to highlight the attributes that the organisation will want. If you’re a superstar applying for a lower level job (for whatever reason) re-organise your resume to be less superstar-ish. Also don’t send a private sector resume to a government position. Always be matching. 3. When your resume gets your foot in the door for an interview, make sure that what you presented in your resume is matched in your interview. So if you listed your personality as “bright and cheerful” don’t go into the interview looking like a bus just hit you and you hate the world. Always be matching. 4. You should have done research on what the employees of that organisation wear to work, so make sure you dress appropriately. For instance if employees don’t wear suits and ties to work, don’t be wearing one in the interview. Always be matching. 5. During the interview, at the end, ask if they would prefer if you followed up with them via email or phone? There is nothing worse than a person who prefers email to start receiving phone calls, or vice versa. Always be matching. Most graduates are just 5% off getting a great job. They have all these great technical skills and experience but what they lack is something small that just needs a little bit of tweaking to get them through the door. Hopefully you’ve now got your 5%. Good luck!